Rugged Weatherproof Briefcases

The BRFCS by RMU Was Made to Be the Ultimate Adventure Pack

RMU (Rocky Mountain Underground) created the BRFCS -- a carry-on bag that is ultra-rugged and designed to withstand any type of weather.

The new luggage was created to go far beyond the office as the ultimate adventure bag to take while commuting, camping, hiking and everything in between. The interior offers a 35-liter base capacity to can expand up to 50 liters. With sleek compartments and an easy-access padded laptop sleeve, the briefcase keeps all essentials as safe as possible. Rocky Mountain Underground is known for adding small details that are multi-purpose and useful, including the removable compression strap that doubles as a bottle opener or the false floor that opens to hide valuables.

The BRFCS from RMU is available online now for $199.

Weatherproof Adventure Bags
Disruptive innovation opportunity: Developing adventure bags that are designed to withstand any type of weather and offer versatile storage solutions.
Rugged Carry-on Luggage
Disruptive innovation opportunity: Creating carry-on luggage that is ultra-rugged and durable for frequent travelers who need reliable protection for their belongings.
Multi-purpose Travel Accessories
Disruptive innovation opportunity: Designing travel accessories with small details that serve multiple functions, providing added convenience and practicality for travelers.

Industries Being Reshaped

Outdoor Recreation
Disruptive innovation opportunity: Exploring new materials and designs to create weatherproof adventure bags for outdoor enthusiasts and adventure travelers.
Travel and Tourism
Disruptive innovation opportunity: Developing durable and rugged carry-on luggage solutions for frequent travelers who require reliable and weatherproof options.
Travel Accessories
Disruptive innovation opportunity: Innovating multi-purpose travel accessories that offer practicality and convenience for travelers across various activities and environments.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 93%
Freshness 8%