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Yorkdale's Lacoste Concept Store is the First of its Kind in Canada

 - Jun 20, 2018
References: lacoste
Local fashion fans, social media influencers and industry professionals attended Lacoste's recent anniversary-themed store opening in Toronto on June 6th, 2018. Celebrating 85 years of the iconic French sportswear brand and its elegant legacy, the event brought together notable names including Lacoste Canada's Vice President Grégoire Brasset, Daniel Daley & Nineteen85 of OVO Sound music duo DVSN, and Canadian TV personality Tyrone Edwards.

Opened in the heart of Toronto's Yorkdale Shopping Centre, the retail space was unveiled with an in-house DJ, beverages and bites, along with a live, surprise performance by DVSN. The first of its kind in Canada, the space offers a vast selection of Men's, Women's and Kids products along with a shoe and accessory section, and customization area offering services like monogrammed embroidery.

Some of the limited edition pieces offered at Yorkdale's new Lacoste location include tennis star Novak Djokovic's signature range for men and women, along with the brand's customizable polos available in a myriad of bold shades.