Local fashion fans, social media influencers and industry professionals attended Lacoste's recent anniversary-themed store opening in Toronto on June 6th, 2018. Celebrating 85 years of the iconic French sportswear brand and its elegant legacy, the event brought together notable names including Lacoste Canada's Vice President Grégoire Brasset, Daniel Daley & Nineteen85 of OVO Sound music duo DVSN, and Canadian TV personality Tyrone Edwards.
Opened in the heart of Toronto's Yorkdale Shopping Centre, the retail space was unveiled with an in-house DJ, beverages and bites, along with a live, surprise performance by DVSN. The first of its kind in Canada, the space offers a vast selection of Men's, Women's and Kids products along with a shoe and accessory section, and customization area offering services like monogrammed embroidery.
Some of the limited edition pieces offered at Yorkdale's new Lacoste location include tennis star Novak Djokovic's signature range for men and women, along with the brand's customizable polos available in a myriad of bold shades.
Why This Trend Is Growing
- Anniversary-themed Store Openings
- Opportunity to create unique and immersive experiences for customers, tying in with the celebration of a brand milestone.
- Customization Services
- Growing demand for personalized products and experiences that allow consumers to express their individuality.
- Limited Edition Collaborations
- Partnerships with influential figures or brands to create exclusive collections that generate excitement and drive sales.
Industries Being Reshaped
- Fashion Retail
- Integration of technology and experiential elements in physical stores to enhance the shopping experience and drive customer engagement.
- Event Planning
- Opportunity to design and execute memorable store opening events that create buzz and generate social media coverage.
- Sportswear Brands
- Exploring new ways to connect with consumers through collaborations, customization options, and exclusive product offerings.
