Etnia Barcelona recently introduced its #BeAnartist Vampire series of eyewear options inspired by 90s cult vampire films. The new limited edition series features two brand new styles in a selection of micro shades. With its old-school inspiration, the label aims to reimagine the frames in a contemporary approach, captured by Biel Capllonch. Some films that Etnia Barcelona looked to include are 'The Lost Boys' and 'Interview with the Vampire.' The lookbook sees modernistic vampires facing their fear of sunlight and garlic with the #BeAnartist Vampire frames.
The sunglasses also receive the name 'the immortal sunglasses' -- the two models are the Carmilla and the Lestat, both of which are constructed from natural acetate materials and feature scratch-resistant mineral lenses. The Carmilla boasts a dramatic cat-eye shape with six colorway selections and the Lestat takes on a more grungy design and also offers six colorway and lens options.
What's Driving This Trend
- Cult Film-inspired Eyewear
- Opportunity for eyewear companies to create limited edition collections inspired by cult films, targeting nostalgic consumers.
- Micro Shades Revival
- Opportunity for eyewear brands to tap into the trend of small, narrow sunglasses that were popular in the 90s.
- Contemporary Retro Design
- Opportunity for eyewear labels to combine retro aesthetics with modern elements, targeting customers looking for a unique and stylish look.
Who This Affects Most
- Eyewear
- Eyewear companies can leverage cult film inspirations to create new collections and cater to niche markets.
- Fashion
- Fashion brands can incorporate micro shades into their product offerings to appeal to consumers seeking retro-inspired accessories.
- Marketing and Advertising
- Marketing and advertising agencies can collaborate with eyewear brands to create campaigns that evoke nostalgia and target fans of cult films.
