PHLEMUNS' New Capsule is Inspired by the 90s and 2000s
PHLEMUNS once again emphasizes the importance of inclusivity and the mission statement of its brand with its latest unisex fashion collection. Dubbed NON BASICS, the capsule is a stylish rebellion against "today's trend-driven fashion industry." Exhibited in an editorial, where the colorful seasonless silhouettes are displayed in twos and fours, PHLEMUNS proves that fashion does not necessarily need a gender to be stylish and fitted.
Taking cues from the 90s and 2000s archives of global brands like the GAP, United Colors of Benetton and FUBU, PHLEMUNS added a modern twist to its NON BASICS unisex fashion collection. From color-blocked cropped blazers that blur the line between work-appropriate apparel and an outfit for a night out to cut-out tees that are perfect for the warm weather, the Spring/Summer 2018 line is definitely worth checking out.
Photo Credits: Harrison Glazier
Taking cues from the 90s and 2000s archives of global brands like the GAP, United Colors of Benetton and FUBU, PHLEMUNS added a modern twist to its NON BASICS unisex fashion collection. From color-blocked cropped blazers that blur the line between work-appropriate apparel and an outfit for a night out to cut-out tees that are perfect for the warm weather, the Spring/Summer 2018 line is definitely worth checking out.
Photo Credits: Harrison Glazier
Trend Themes
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Inclusive Fashion Collections — There are disruptive innovation opportunities for brands to create fashion collections that cater to all genders and body types.
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Seasonless Fashion — There are disruptive innovation opportunities for brands to create fashion collections that are not tied to a specific season, allowing for year-round wear.
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Retro-inspired Fashion — There are disruptive innovation opportunities for brands to draw inspiration from past decades, like the 90s and 2000s, and create modern interpretations of nostalgic styles.
Industry Implications
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Fashion Industry — There are disruptive innovation opportunities for designers, retailers, and brands to challenge traditional norms and create inclusive and seasonless fashion collections.
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Retail Industry — There are disruptive innovation opportunities for retailers to stock and market seasonless and inclusive fashion collections.
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Apparel Industry — There are disruptive innovation opportunities for brands in the apparel industry to incorporate retro-inspired designs, like color-blocking and cut-outs, into their collections.
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