Casual Ready-to-Wear Collections

Heron Preston's SS 2019 Capsule Has Strong Ties to Sci-Fi

Celebrated luxe label Heron Preston debuts the 2019 offering of its casual ready-to-wear collection in Paris. Named 'En Vogue,' the fashion ensembles fuel an 80s-inspired aesthetic with a few subtle futuristic motifs. In general, the Spring/Summer 2019 collection appears to strongly suggest ties to the sci-fi realm — especially in light of the striking metallic leather coats, the mix-pattern use, the utility vests, the abundance of belts and neon orange fanny packs.

In addition, Heron Preston presents a sporty Nike Vision collaboration within the casual ready-to-wear collection. The hardware makes a distinct contribution to the overall sci-fi Blade Runner-esque vibe of the Spring/Summer 2019 collection. Emphasis is put on the range of speed racer eyewear that boasts interchangeable lenses in light and dark grey, yellow and orange.

80s-inspired Fashion
There is potential for a disruptive innovation opportunity within the fashion industry to continue drawing inspiration from past decades in a fresh and modern way.
Sci-fi Motifs in Fashion
There is potential for a disruptive innovation opportunity within the fashion industry to incorporate futuristic motifs and materials into everyday clothing.
Eyewear Collaborations
There is potential for a disruptive innovation opportunity within the fashion industry to collaborate with eyewear brands to create unique and functional accessories.

Where This Applies

Fashion
The fashion industry can disrupt traditional styles by incorporating unexpected materials and designs.
Eyewear
The eyewear industry can disrupt traditional designs by collaborating with fashion brands to create unique and functional accessories.
Science Fiction
The science fiction industry can disrupt traditional costumes and bring a fresh perspective to futuristic fashion trends.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 58%
Freshness 8%