Whimsically Dreamy Fashion Runways

Thom Browne's SS 2019 Capsule Debuted with Color & Imagination

American designer Thom Browne stunned the audience with the dreamy fashion at his Spring/Summer 2019 presentation during Paris Fashion Week. The creative focused on style, expression and a celebration of imagination. The result is an eclectic odyssey of color and patterns that suit the aesthetic of a child's universe.

Thom Browne's dreamy fashion boasts whimsical vigor by way of the whale-inspired prints, the vertical stripes, the mix-pattern layering, as well as the sculptural circular glasses and old-fashioned hats.

To engage the audience and grant them passage into his expressive imagination and design-forward world of dreamy fashion, Thom Browne left a pair of tinted-lens glasses, a lollipop and a note that read "Please see the world through my eyes... please..." on the chair of every attendee.

Photo Credits: Eva Al Desnudo

Whimsical Fashion
Incorporating elements of fantasy and imagination into fashion designs, creating a dreamy and whimsical aesthetic.
Childlike Inspiration
Drawing inspiration from children's universe to create fashion collections that are playful and imaginative.
Creative Expression
Using fashion as a medium to express creativity and push the boundaries of conventional design.

Sectors Adopting This

Fashion
Integrating imaginative and whimsical elements into fashion collections, appealing to consumers seeking unique and artistic designs.
Eyewear
Developing tinted-lens glasses that offer a whimsical and dreamy perspective, catering to individuals looking for fashionable eyewear with a touch of fantasy.
Accessories
Designing old-fashioned hats and other accessories that feature whimsical patterns and shapes, appealing to consumers who want to add a playful and imaginative touch to their outfits.
SCORE
5.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 78%
Freshness 8%

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