Xander Zhou stunned the audience at London Fashion Week Men's with his otherworldly runway theme and his abnormal fashion collection for Spring/Summer 2019. The deconstructed silhouettes are vibrant and stylish, with a wide variety of fitted and loose garments. Xander Zhou, however, put great effort in constructing a world around the abnormal fashion, placing the clothing in the context of the other.
A robotic female voice was set as the soundtrack at the presentation. With changing phrases like "I am digitized," the audio feature created an eerie tech-infused ambiance. In the rather dystopian context, the models strutted down the runway, wearing contact lenses to dehumanize them and suggest a connection to extra-terrestrial beings. However, it seems the most shocking part of the abnormal fashion presentation was the men, wearing prosthetic pregnant bellies down the runways, signifying a twist in evolution.
What's Driving This Trend
- Abnormal Fashion Shows
- The exploration of unconventional and futuristic fashion concepts on the runway.
- Deconstructed Silhouettes
- The use of disassembled and unconventional shapes in fashion design.
- Digitized Ambiance
- Creating a robotic and tech-infused atmosphere at fashion shows.
Who This Affects Most
- Fashion Design
- Opportunities for designers to push boundaries and create unconventional fashion collections.
- Audio Technology
- Innovations in sound design and audio features for fashion presentations.
- Cosmetic Industry
- Exploring new possibilities in cosmetic and eye lens designs for fashion shows.
