Adidas & BEYOND THE STREETS Pay Tribute to Shepard Fairey
Kalina N — June 8, 2018 — Art & Design
References: adidas & beyondthestreets
With a limited sneaker release of the signature Samba ADV, adidas Skateboarding and BEYOND THE STREETS celebrate famous street artist Shepard Fairey. The model is done in collaboration between the three entities, ultimately recreating the heritage footwear into a skateboard-appropriate shoe.
The limited sneaker release embodies both Shepard Fairey's loyalty to the three-stripes brand and is an attempt to commemorate his long-lasting contributions to the world of skateboarding and art worldwide.
The Shepard Fairey Samba ADV is characterized by a clean and minimalist upper that allows for a lot of interplay between outfit and footwear. Small iconic motifs and branding emphasize the importance and aesthetic meaning of the shoe. In addition, the footwear silhouette is joined with a randomized assortment of merchandise, carrying Fairey's artistic motifs.
The limited sneaker release embodies both Shepard Fairey's loyalty to the three-stripes brand and is an attempt to commemorate his long-lasting contributions to the world of skateboarding and art worldwide.
The Shepard Fairey Samba ADV is characterized by a clean and minimalist upper that allows for a lot of interplay between outfit and footwear. Small iconic motifs and branding emphasize the importance and aesthetic meaning of the shoe. In addition, the footwear silhouette is joined with a randomized assortment of merchandise, carrying Fairey's artistic motifs.
Trend Themes
1. Limited Sneaker Releases - Disruptive innovation opportunity: Collaborations between brands, artists, and cultural institutions to create limited edition sneakers as a way to celebrate and honor artists.
2. Skateboard-appropriate Shoes - Disruptive innovation opportunity: Development of footwear specifically designed for skateboarding, combining the style and aesthetics of heritage footwear with the functionality and performance required for skateboarding.
3. Artist-inspired Merchandise - Disruptive innovation opportunity: Creation of randomized assortments of merchandise incorporating iconic motifs and branding inspired by renowned artists, offering unique and collectible items for fans and art enthusiasts.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Collaborations between footwear brands and artists to create limited edition sneakers that merge artistic expression and street culture, attracting collectors and enthusiasts.
2. Streetwear - Disruptive innovation opportunity: Expansion of streetwear brands into the skateboarding market by producing skateboard-appropriate shoes that combine style, functionality, and authenticity to appeal to the skateboarding community.
3. Art and Culture - Disruptive innovation opportunity: Integration of art and cultural institutions in collaboration with brands to create artist-inspired merchandise that supports and promotes both the artists and the art industry.
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