KITH and adidas continue to work in collaboration and their latest project is to expand their selection of the Samba silhouette in time for the summer season ahead. The duo delivers the shoes detailed with white tumbled leather across the upper and then contrasted by panels of light grey in nubuck materials.
Branding can be seen nodding to KITH along the heel in green to add more tonal contrast. The latest colorway elevates the shoe without disrupting the retro look of the silhouette. The duo will also be launching two other classic silhouettes by adidas -- the Superstar and the Campus 80s. All three sneaker options will be dropping online and at KITH stores beginning today.
Image Credit: KITH
Key Themes Behind This Trend
- Collaborative Sneakers
- The collaboration between KITH and adidas could inspire other brands to work together and create new sneaker collections.
- Summer Sneakers
- With the summer season approaching, more brands could focus on creating sneakers specifically designed for the warm weather.
- Retro Silhouettes
- The popularity of retro sneaker styles like the Samba, Superstar, and Campus 80s could lead to other brands reviving classic designs.
Where This Applies
- Fashion and Apparel
- The sneaker industry is just one aspect of fashion that could benefit from collaborations and retro-inspired designs.
- Footwear
- Brands that focus on footwear could take inspiration from the summer-themed sneaker collection and create their own summer footwear lines.
- Retail
- Retailers like KITH that specialize in limited edition and collaborative products could see increased interest and sales in the sneaker market.
