Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,198 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,198 cutting edge ideas.

Elevated Collaborative Football Shoes

adidas and Notitle Join Forces on the Samba Sneakers

— September 12, 2023 — Fashion
Shanghai-based creative agency Notitle works in collaboration with adidas Originals on a new capsule of Samba sneakers. There are four iterations that join its roster with bright colorway palettes and patterning. It is led by a pink colorway followed by a green option, burgundy, and cow print iteration. All of these are detailed with contrasting elements throughout the silhouette and the construction highlights a blend of suede or suede and mesh blended together to allow the rich palette to stand out. Some branding details can be seen at the heel tab with open stitching accents which follow the Three Stripes branding along the lateral sides of the shoe. Most of the colorways with the exception of the cow print are complete with cream tonal laces.

Image Credit: Pak Bae, @notitle.ltd
Trend Themes
1. Bright Colorway Palettes - The collaboration between adidas and Notitle introduces a new capsule of Samba sneakers featuring bright colorway palettes and contrasting elements throughout the silhouette.
2. Suede and Mesh Blending - The Samba sneakers showcase a blend of suede or suede and mesh, creating a unique construction that allows the rich palette of colors to stand out.
3. Contrasting Elements - Notitle and adidas incorporate contrasting elements in the design of the Samba sneakers, adding visual interest and a distinctive aesthetic to the footwear lineup.
Industry Implications
1. Footwear - The elevated collaborative football shoes trend opens up opportunities for innovative designs and materials in the footwear industry.
2. Fashion - The bright colorway palettes and contrasting elements in the Samba sneakers offer disruptive innovation opportunities in the fashion industry, pushing boundaries in design and aesthetics.
3. Sports - The Samba sneakers collaboration between adidas and Notitle taps into the sports industry, providing potential for disruptive innovation in athletic footwear with its unique construction and design features.
8.2
Score
Popularity
Activity
Freshness