Artist and designer Pharrell wears many hats in the music and fashion industry and he continues his ongoing partnership with adidas Originals with brand-new Samba sneakers. It is not the first time that the artist has launched his own take on the silhouette, dropping two back in December last year.
Now, the shoe gets a bright color scheme with a monochromatic look across the board. The sneakers are seen in tones of pink, red, orange, lilac, white, terracotta, yellow, and charcoal. Each colorway is designed entirely in its respective hues across the silhouette. The global launch of the new iterations of the shoes is set to drop online on both adidas and Human Race websites beginning May 6th.
Image Credit: Pharrell
Why This Trend Is Growing
- Monochromatic Footwear
- Opportunity for shoe brands to create a line of customizable, monochromatic shoes that cater to various color preferences.
- Celebrity Collaborations
- Opportunity for fashion brands to collaborate with celebrities to create unique product lines.
- Limited Releases
- Opportunity for shoe brands to create demand and hype around limited release colorways of popular silhouettes.
Industries Being Reshaped
- Footwear
- Opportunity for shoe brands to create customizable shoes with a monochromatic color palette.
- Fashion
- Opportunity for fashion brands to create unique product lines in collaboration with celebrities.
- E-commerce
- Opportunity for e-commerce platforms to create demand for limited release colorways and partner with fashion brands to increase sales.
