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Artist-Collaborative Graphic Tees

Uniqlo and Barry McGee Drop a Collection of Illustrated Pieces

— June 6, 2018 — Fashion
Uniqlo and Barry McGee work in partnership to create a collection full of seasonal pieces adorned with the San Francisco-based graffiti and paint artist's work. This marks the Japanese imprint label's latest collaborative UT project following its streak this season. The highlighting visual is without a doubt McGee's illustrations, boasting both subtle and playful aesthetics. The spotlight hits the artist's popular motifs including the 'sad-sack bum' that sees itself across the collection of men's tees and tote bags.

McGee draws a strong inspiration from modern urban culture, street art, and his peers as well. He is recognized for his loud geometric artwork and it translates into the new Uniqlo and Barry McGee collection. The collection is now available for purchase online and in-store at Uniqlo.
Trend Themes
1. Collaborative Fashion Collections - The trend of fashion brands collaborating with artists or designers to create unique collections provides disruptive innovation opportunities in the fashion industry.
2. Street Art-inspired Apparel - The trend of incorporating graffiti and street art into clothing designs presents disruptive innovation opportunities in the fashion industry by merging art and fashion.
3. Artistic Brand Collaborations - The trend of brands partnering with artists to showcase their work in limited-edition collections offers disruptive innovation opportunities by creating unique and exclusive products for consumers.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of collaborative fashion collections to attract customers with unique and artistic designs.
2. Streetwear - The streetwear industry can tap into the trend of street art-inspired apparel to cater to a niche market looking for urban and artistic fashion.
3. Retail - The retail industry can explore the trend of artistic brand collaborations to create exclusive product offerings that drive foot traffic and customer engagement.
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