What is the trend of pastel-hued footwear?

Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for pastel-hued sneakers to meet the growing demand for eco-conscious fashion.

What is the trend of celebrating lgbtq+ community?

Opportunity for disruptive innovation: Create inclusive and diverse marketing campaigns that celebrate the LGBTQ+ community and promote diversity and acceptance.

What is the trend of retro aesthetics with modern touch?

Opportunity for disruptive innovation: Incorporate advanced technologies like 3D printing and smart fabrics to enhance the retro aesthetics of sneakers while providing modern functionalities.

What are the implications for the sportswear industry?

Opportunity for disruptive innovation: Introduce customizable design options that allow customers to personalize their sportswear products, including sneakers, to suit their unique style preferences.

What are the implications for the fashion retail industry?

Opportunity for disruptive innovation: Develop virtual reality (VR) shopping platforms that offer immersive and interactive shopping experiences for customers to try on and customize sneakers in a virtual environment.

What are the implications for the marketing and advertising industry?

Opportunity for disruptive innovation: Utilize augmented reality (AR) technology to create interactive marketing campaigns that allow customers to virtually try on sneakers and customize colors and designs in real-time.

Celebratory Pastel Sneakers : I-5923 PRIDE

adidas Introduces the I-5923 PRIDE Shoes for Pride Month

Amy Duong — June 18, 2018 — Fashion

References: adidas

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

German sportswear label adidas celebrates Pride Month with its release of the I-5923 PRIDE Sneakers. The pastel-hued footwear is adorned with subtle colors of 'cream white,' 'cloud white' and 'core black.' The shoe boasts a retro aesthetic with its silhouette while delivering a modern touch with the fabric upgrades. The shoe celebrates the LGBTQ+ community by repainting the rainbow shades in pastel iterations.

The I-5923 PRIDE Sneakers are constructed from lightweight nylon materials and have suede accents. To ensure ultimate comfort, there is a wedge-shaped Distinctive Boost midsole. There are branding details across the tongue tab, at the heel and the iconic three stripes along the side. The LGBTQ+ celebratory sneakers are now available for purchase online at adidas for the price of $130 USD a pair.

Trend Themes

Pastel-hued Footwear — Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for pastel-hued sneakers to meet the growing demand for eco-conscious fashion.
Celebrating LGBTQ+ Community — Opportunity for disruptive innovation: Create inclusive and diverse marketing campaigns that celebrate the LGBTQ+ community and promote diversity and acceptance.
Retro Aesthetics with Modern Touch — Opportunity for disruptive innovation: Incorporate advanced technologies like 3D printing and smart fabrics to enhance the retro aesthetics of sneakers while providing modern functionalities.

Industry Implications

Sportswear — Opportunity for disruptive innovation: Introduce customizable design options that allow customers to personalize their sportswear products, including sneakers, to suit their unique style preferences.
Fashion Retail — Opportunity for disruptive innovation: Develop virtual reality (VR) shopping platforms that offer immersive and interactive shopping experiences for customers to try on and customize sneakers in a virtual environment.
Marketing and Advertising — Opportunity for disruptive innovation: Utilize augmented reality (AR) technology to create interactive marketing campaigns that allow customers to virtually try on sneakers and customize colors and designs in real-time.

5.8

Score

Popularity

Activity

Freshness