Alexandre Mattiussi showcases his latest AMI Spring/Summer 2019 collection on the runways of Paris Fashion Week. The latest collection bridges between a country and athletic aesthetic and the show took on a set of a crop field. This recalls Stephen King's iconic film 'Children of the Corn' with its infusion of smoke, warm illumination, and the soundtrack to correlate with the overall theme. The AMI Spring/Summer 2019 capsule is comprised of oversized shirts, satchels, headwear, knits, sandals, lightweight coats, and shorts.
The highlighted selection includes the pieces that boast the color-blocking accents and Parisian-inspired stripes on the half-zip jackets, box-cut shorts, and footwear. Additionally, the pieces are elevated with metallic carabiners, which also add as a nod to the country village vibes.
Key Themes Behind This Trend
- Country-inspired Fashion
- Disruptive innovation opportunity: Create a sustainable and eco-friendly country-inspired fashion line.
- Athletic Aesthetic
- Disruptive innovation opportunity: Develop high-performance athletic wear with country-inspired designs.
- Color-blocking Accents
- Disruptive innovation opportunity: Integrate color-blocking techniques into various fashion styles and accessories.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Combine traditional country fashion with modern design elements to create a unique clothing line.
- Sportswear
- Disruptive innovation opportunity: Merge country-inspired aesthetics with innovative sportswear technology for enhanced performance.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop sustainable fashion practices that integrate country-inspired themes and materials.
