What is the trend of style tribes?

Fashion brands can explore creating collections and marketing campaigns that cater to specific style tribes, allowing consumers to feel a sense of belonging and identity.

What is the trend of nostalgic cinematographic flair?

Fashion houses can incorporate nostalgic references to iconic films or eras into their collections, creating a unique and memorable aesthetic.

What is the trend of narrative-driven fashion?

Designers can use storytelling and narrative elements to create stronger engagement and foster a sense of community among consumers.

What are the implications for the fashion industry?

The fashion industry can embrace the concept of style tribes and cater to different subcultures, allowing for more targeted marketing and product offerings.

What are the implications for the film industry?

Film industry professionals can collaborate with fashion brands to create cross-promotional campaigns that leverage iconic films and their visual styles.

What are the implications for the marketing and advertising industry?

Agencies and marketers can explore storytelling techniques and narrative-driven campaigns to create stronger connections between brands and consumers.

Cinematographic Style Tribe Collections : style tribe

UNDERCOVER Creates Eight Stylish Gangs for Its SS19 Line

Kalin Ned — June 23, 2018 — Fashion

References: undercoverism & highsnobiety

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Embracing the ever-evolving fashion concept of the style tribe, Jun Takahashi launches a Spring/Summer 2019 collection that pioneers eight distinct groups with fashion-specific embellishments. As a starting point of its gang abstractions, UNDERCOVER channels 'The Warriors' — a crime thriller from 1979. Combining the appeal of style tribes with a nostalgic cinematographic flair is definitely an innovative approach for the fashion house.

The Spring/Summer 2019 collection is dubbed 'The New Warriors' and each one of the eight style tribes is based on characters and imagery from the film. As a result, Jun Takahashi is able to not only create grunge-inspired and progressive silhouettes. He is also successful in constructing a strong narrative around the Spring/Summer 2019 designs, which will in turn foster a stronger engagement and will define fashion as a community-building tool.

Photo Credits: Eva Al Desnudo

Trend Themes

Style Tribes — Fashion brands can explore creating collections and marketing campaigns that cater to specific style tribes, allowing consumers to feel a sense of belonging and identity.
Nostalgic Cinematographic Flair — Fashion houses can incorporate nostalgic references to iconic films or eras into their collections, creating a unique and memorable aesthetic.
Narrative-driven Fashion — Designers can use storytelling and narrative elements to create stronger engagement and foster a sense of community among consumers.

Industry Implications

Fashion — The fashion industry can embrace the concept of style tribes and cater to different subcultures, allowing for more targeted marketing and product offerings.
Film — Film industry professionals can collaborate with fashion brands to create cross-promotional campaigns that leverage iconic films and their visual styles.
Marketing and Advertising — Agencies and marketers can explore storytelling techniques and narrative-driven campaigns to create stronger connections between brands and consumers.

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