Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

UNDERCOVER Creates Eight Stylish Gangs for Its SS19 Line

 - Jun 23, 2018
References: undercoverism & highsnobiety
Embracing the ever-evolving fashion concept of the style tribe, Jun Takahashi launches a Spring/Summer 2019 collection that pioneers eight distinct groups with fashion-specific embellishments. As a starting point of its gang abstractions, UNDERCOVER channels 'The Warriors' — a crime thriller from 1979. Combining the appeal of style tribes with a nostalgic cinematographic flair is definitely an innovative approach for the fashion house.

The Spring/Summer 2019 collection is dubbed 'The New Warriors' and each one of the eight style tribes is based on characters and imagery from the film. As a result, Jun Takahashi is able to not only create grunge-inspired and progressive silhouettes. He is also successful in constructing a strong narrative around the Spring/Summer 2019 designs, which will in turn foster a stronger engagement and will define fashion as a community-building tool.

Photo Credits: Eva Al Desnudo