Thinfilm has introduced its smart packaging technology solutions to a variety of brands and it is now welcoming YUNI Beauty as its first customer in the beauty and personal care market.
As YUNI Beauty specializes in sharing all-natural, sustainable products for the active, on-the-go consumer, implementing NFC tags will allow for it to easily connect with its mobile-first consumer base. When a consumer taps a mobile device to the tag connected to Thinfilm’s CNECT Cloud Platform, they are able to digitally receive the brand's story, as well as how-to videos and product tips.
Thinfilm's NFC mobile marketing solutions will be introduced through a few top YUNI Beauty products, including Shower Sheets and Chillax, as well as a new launch by the name of 'Yunicorn.' YUNI's smart products will be available through retailers such as Nordstrom’s, Anthropologie and Bluemercury.
What's Driving This Trend
- Smart Packaging Technology
- Implementing NFC tags on beauty products enables brands to easily connect with their mobile-first consumer base and provide digital content.
- Mobile Marketing Solutions
- Thinfilm's NFC mobile marketing solutions allow brands to deliver their story, how-to videos, and product tips directly to consumers' mobile devices.
- Sustainable and Natural Products
- Brands like YUNI Beauty are focusing on sharing all-natural, sustainable products to meet the demand of the active, on-the-go consumer.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can leverage smart packaging technology to enhance consumer engagement and provide additional product information.
- Retail
- Retailers like Nordstrom's, Anthropologie, and Bluemercury can offer smart products that provide digital content and information to enhance the shopping experience for consumers.
- Consumer Electronics
- Consumer electronics industry can explore opportunities in developing NFC-enabled devices and technologies to support smart packaging solutions.
