Thinfilm has introduced its smart packaging technology solutions to a variety of brands and it is now welcoming YUNI Beauty as its first customer in the beauty and personal care market.
As YUNI Beauty specializes in sharing all-natural, sustainable products for the active, on-the-go consumer, implementing NFC tags will allow for it to easily connect with its mobile-first consumer base. When a consumer taps a mobile device to the tag connected to Thinfilm’s CNECT Cloud Platform, they are able to digitally receive the brand's story, as well as how-to videos and product tips.
Thinfilm's NFC mobile marketing solutions will be introduced through a few top YUNI Beauty products, including Shower Sheets and Chillax, as well as a new launch by the name of 'Yunicorn.' YUNI's smart products will be available through retailers such as Nordstrom’s, Anthropologie and Bluemercury.