Donatella showcased her Versace Spring/Summer 2019 menswear at the recent show at Milan Fashion Week. The captivating runway was adorned with ornate flowers at the Palazzo Versace location. This latest collection sees the concept of sensuality in masculinity and draws inspiration from the variety of male archetypes including the man of high fashion, surfer boy, boardroom executive and street-style icon. This is done in order to paint a sartorial visual of who the modern Versace man is.
The new menswear capsule is full of electric neon tones that immediately grab attention, along with floral prints and tabloid designs that nod to celebrity culture. There is also an infusion of early 2000s aesthetics of rave and skate translated through pieces such as baggy combat pants, patent faux python vests, translucent holographic apparel, bucket hats and tinted eyewear.
What's Driving This Trend
- Electric Neon Tones
- Disruptive innovation opportunity: Develop innovative ways to incorporate electric neon tones into fashion accessories, such as bags, shoes, and belts.
- Floral Prints
- Disruptive innovation opportunity: Create sustainable and biodegradable fabrics for floral prints, tapping into the growing demand for eco-friendly fashion.
- Translucent Holographic Apparel
- Disruptive innovation opportunity: Combine translucent holographic materials with smart textile technology to create interactive and color-changing apparel.
Who This Affects Most
- Fashion Accessories
- Disruptive innovation opportunity: Integrate technology into fashion accessories, such as incorporating smart features into handbags or jewelry.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop innovative manufacturing processes and materials to create sustainable fashion products.
- Smart Textiles
- Disruptive innovation opportunity: Explore the potential of smart textiles in various industries, from fashion to healthcare, by integrating sensing and interactive capabilities.
