'Sorry Mom' is a family-owned tattoo shop located in Braunschweig, Germany that is enjoying a brand new identity and in addition to its services, it offers its customers tattoo-style apparel. The independent business tapped into the talents of the Hamburg-based illustrators and graphic designers of We Are Büro Büro for the development of its brand. The result includes clean, blue-colored brand imagery that ties into the interior of the brick-and-mortar establishment.
In addition, We Are Büro Büro collaborated with its client on the creation of a lineup of tattoo-style apparel and merchandise that ensures returning customers are more connected to Sorry Mom Studio via fashionable short-sleeved shirts. With a mix of colors and typography, the graphic design firm created a type of culture for Sorry Mom that is centered around its services.
What Makes This Trend Stand Out
- Tattoo-style Apparel
- Opportunity to create a disruptive brand by combining tattoo art and fashion.
- Illustration Collaboration
- Opportunity for illustrators and graphic designers to collaborate with businesses in creating unique merchandise.
- Branded Merchandise
- Opportunity for businesses to extend their brand identity through the creation of merchandise.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to incorporate tattoo-style designs into their collections.
- Tattoo Studios
- Opportunity for tattoo studios to expand their offerings by selling tattoo-style apparel.
- Graphic Design
- Opportunity for graphic design firms to collaborate with businesses on creating branded merchandise.
