'Sorry Mom' is a family-owned tattoo shop located in Braunschweig, Germany that is enjoying a brand new identity and in addition to its services, it offers its customers tattoo-style apparel. The independent business tapped into the talents of the Hamburg-based illustrators and graphic designers of We Are Büro Büro for the development of its brand. The result includes clean, blue-colored brand imagery that ties into the interior of the brick-and-mortar establishment.
In addition, We Are Büro Büro collaborated with its client on the creation of a lineup of tattoo-style apparel and merchandise that ensures returning customers are more connected to Sorry Mom Studio via fashionable short-sleeved shirts. With a mix of colors and typography, the graphic design firm created a type of culture for Sorry Mom that is centered around its services.