Helzberg Diamonds developed The 'Will You?' Ring as a unique new proposal ring that is designed to take the pressure off of choosing the perfect ring for one's partner and potentially having them not like it. As such, the $50 ring is designed to allow for confident proposals to be made, so that couples can then decide on the perfect engagement ring together at a later date and time—and get a discount on their official Helzberg Diamonds engagement ring.
As part of its research, Helzberg Diamonds found that "nearly half of women in relationships say the engagement ring doesn't need to be present at the proposal" and a large portion of people believe that couples should pick out the engagement ring together.
Since Helzberg Diamonds recognized that old traditions are not resonating with couples of today, this new ring offers a way to preserve the romance and champion shared decisions.
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