Backpacks are probably the most purely utilitarian piece of apparel; their raison d'etre is to let people carry their stuff around. And yet, if consumers want a backpack with functional features that make it more than a shoulder-worn tote, they typically have to pay a premium. Boundary's new Errant Pack upends that axiom. The modular pack has features that make it useful for adventuring and commuting alike, but it comes in at an affordable price point of $99.99.
In terms of features, the Errant Pack rivals Boundary's first highly successful bag, the Prima Pack. The 22-liter Errant has adjustable and removable waist and chest straps, a ventilated back panel, a hydration bladder hanger, and 360 reflective lash points that combine to make it great for treks and adventures. For commuters and urban professionals, the bag offers briefcase-style side carrying, SMART work tools storage, water-resistant compartments for laptop and tablet storage, and both a side-opening compartment and a clamshell-opening top.
Following Boundary's incredible crowdfunding campaign for the Prima Pack, the Errant Pack is now available for pre-order on Kickstarter. The sleek, minimal bag promises to be a strong alternative for those who want a lower profile pack with premium features -- without having to dip into their savings.
Why This Trend Is Growing
- Affordable Adventure Packs
- The Errant Pack offers functional features at an affordable price point, disrupting the market for adventure backpacks.
- Modular Backpacks
- The Errant Pack's modular design provides customization options, creating opportunities for disruptive innovation in the backpack industry.
- Utilitarian Fashion
- Backpacks that balance functionality and style are gaining popularity, presenting opportunities for disruptive innovations in the fashion industry.
Industries Being Reshaped
- Outdoor Gear
- The Errant Pack's features and affordability make it a disruptive product in the outdoor gear industry.
- E-commerce
- The pre-order success of the Errant Pack on Kickstarter highlights opportunities for disruptive innovation in the e-commerce industry.
- Work Accessories
- The Errant Pack's work tool storage and laptop compartments disrupt the market for work accessories in industries such as tech and finance.
