adidas Launches Das Days in New York, Paris and Shanghai
Das Days is a skateboarding event that is tailored to strengthen the community affiliated with the sport and to explore the city that enables its culture. The experience is tailored by adidas Skateboarding and is a week-long event that boasts a series of "immersive and unifying experiences" that define the scene within the framework of the city. For the month of July, adidas is holding its celebratory skateboarding event in New York City and in the fall, Das Days is traveling to Paris and Shanghai.
The New York debut will feature a live performance by The Beach Fossils, an open skate jam, a photo exhibition by Rachelle Vinberg, a footwear launch and more. Due to its upbeat aesthetic, the Das Days skateboarding event will definitely have a positive impact on the community.
The New York debut will feature a live performance by The Beach Fossils, an open skate jam, a photo exhibition by Rachelle Vinberg, a footwear launch and more. Due to its upbeat aesthetic, the Das Days skateboarding event will definitely have a positive impact on the community.
Trend Themes
1. Skateboarding Community Events - Opportunity for brands to create immersive, community-driven experiences for skateboarding enthusiasts.
2. City-centric Skateboarding Culture - Opportunity to explore and define the unique skateboarding scene within different urban environments.
3. Global Skateboarding Events - Opportunity for brands to expand their reach and connect with skateboarding communities worldwide.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel companies to collaborate with skateboarding events and create specialized products for participants.
2. Art and Photography - Opportunity for artists and photographers to showcase their work at skateboarding events and gain exposure to a targeted audience.
3. Event Management - Opportunity for event management companies to specialize in organizing and hosting skateboarding events around the world.
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