In a marketing effort to promote a new credit card directed at a Millennial consumer, Gordon Ramsey teamed up with American Express to introduce the Cobalt Social -- a pop-up eatery in downtown Toronto's Kensington market.
The Cobalt Social, which transformed a former grocery store into a slick new eatery, features menu items by Gordon Ramsey and acclaimed Canadian chefs Antonio Park, of Montreal's Park Restaurant and Toronto's Matty Matheson of Parts & Labour.
Millennial spending habits reveal the demographic enjoys food, traveling and entertainment, which inspired the restaurant's slogan: 'You Do You" -- a simple tagline, that aims to encourage millennials to continue pursuing their passions.
Reservations for this exclusive spot sold out quickly, however, some of the signature dishes are available through UberEATS.
Temporary Millennial-Targeted Eateries
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