The recent launch of W Shanghai – The Bund was celebrated by New Yorkers with an exclusive pop-up that was not only Instagram-friendly, but also rewarding for visitors. Launched inside The Oculus building in downtown Manhattan, the brand activation featured live dance performances, dj sets, and branded takeout containers of soup dumplings -- a traditional Shanghai dish which was custom-created in partnership with award-winning chef Danny Bowien.
Additionally, the pop-up spotlighted the latest in Shanghai street style looks, while giving visitors a chance to win prizes like signed cookbooks, two-night stays at W's NYC, LA, and Washington locations, and most impressively, a three-night stay at the newly opened W Shanghai - The Bund.
Targeting Millennial travelers, this immersive brand activation gave participants a chance to unlock exclusive rewards while spotlighting fashion, music, and food in the process.
Image Credit: Hotel Management
Immersive Hotel Activations
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Contemporary Traveling Pop-Ups
Collaborative Designer Pop-ups
Perfume-Promoting Concept Spaces
Experimental Perfume Pop-Ups
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
- By: Jana PijakNov 7, 2017