The online media company, Thrillist is tapping into Millennial vacations after forming a new partnership with the travel group, For the Love of Travel.
Together, the two brands are offering curated travel opportunities for young people looking for their next exciting experience. The trips focus on short-term travel opportunities typically spanning over the course of three days. According to the brand, the media company leverages its expansive connections and influence to curate each trip itinerary so it elicits an "insider feel." Both authentic and exciting, these adventures invite Millennials to make new friends, explore a new city and visit some lesser-known sites.
The trips start at $699 and run in Los Angeles, Chicago, Portland, Seattle and Denver.
Image Credit: young people taking selfies via stock photo from nd3000
What's Driving This Trend
- Curated Millennial Vacations
- Thrillist and For the Love of Travel partnership offers curated travel opportunities for Millennials, catering to their desire for authentic and exciting experiences.
- Short-term Travel Experiences
- Thrillist's three-day trips provide Millennials with quick and immersive travel experiences, appealing to their desire for adventure within a limited timeframe.
- Insider-style Itineraries
- Thrillist leverages its connections and influence to create curated itineraries that give Millennials an insider feel, tapping into their desire for unique and lesser-known experiences.
Who This Affects Most
- Online Media and Travel
- The partnership between Thrillist and For the Love of Travel highlights the convergence of online media and travel industries, presenting opportunities for innovative storytelling and targeted marketing.
- Hospitality and Tourism
- Curated Millennial vacations offer potential disruption in the hospitality industry, prompting hotels and accommodation providers to cater to the preferences of this demographic, such as personalized experiences and off-the-beaten-path activities.
- Social Networking and Travel
- The curated Millennial trips foster opportunities for social networking platforms to align with the travel industry, connecting young travelers and creating community-based experiences that enhance their trips.
