Knowing that Millennials love being apart in shared experiences and feeling as if they're part of a larger movement, Bacardi created a dynamic blockchain campaign called 'Blockparty.'
With blockchain technology, Bacardi set up "the world's first social blockchain" and sent one invitation out in the form of an app. Following this, the invitation was sent around to one person at a time, so that people could easily see everyone who was invited. Passing on the invite gave everyone the chance to participate in a block party—but failing to pass on the invite meant that everyone loses.
The campaign also involved a gamified aspect, with the world divided into four different blocks, and the one with the most people on its guest list received a block party sponsored by Bacardi. For everyone else, the app provides streaming of the music festival.