ecofashionCORP's Solution Tracks Upcoming Collections
Laura McQuarrie — November 26, 2021 — Fashion
References: ecofashioncorp & prnewswire
In anticipation of upcoming fall launches, ecofashionCORP created a blockchain-powered platform that gives customers the power to scan QR codes on apparel and experience the supply chain. Thanks to a platform that leverages the power of the blockchain and artificial intelligence, ecofashionCORP house brands Seed to Style and YesAnd will be transparently sharing information about products and their origins.
Curious consumers will be able to find information about environmental and social compliance on a trusted platform. Going forward, the platform will be expanded to include more textile categories and metrics that support the UN's Sustainable Development Goals to measure carbon, water and energy usage. Armed with this information, consumers can make informed purchasing decisions that support a healthier planet, and brands that place a high value on transparency and authenticity.
Curious consumers will be able to find information about environmental and social compliance on a trusted platform. Going forward, the platform will be expanded to include more textile categories and metrics that support the UN's Sustainable Development Goals to measure carbon, water and energy usage. Armed with this information, consumers can make informed purchasing decisions that support a healthier planet, and brands that place a high value on transparency and authenticity.
Trend Themes
1. Blockchain-powered Fashion - Innovation opportunities include leveraging blockchain technology for supply chain transparency and consumer trust in the fashion industry.
2. QR Code Scanning for Product Information - Disruptive innovation opportunities include implementing QR code scanning technology to provide customers with detailed information about products and their origins.
3. Eco-friendly Fashion Platforms - Eco-friendly fashion platforms offer opportunities to increase transparency and traceability in the fashion industry while providing customers with information on environmental and social compliance.
Industry Implications
1. Fashion - Blockchain-powered fashion platforms offer disruptive innovation opportunities for supply chain transparency and consumer trust in the fashion industry.
2. Retail - QR code scanning technology provides opportunities for retailers to offer customers detailed information about products and their origins, increasing trust and customer loyalty.
3. Sustainability - Eco-friendly fashion platforms can help measure carbon, water and energy usage, providing information to consumers on environmental and social compliance while supporting the UN's Sustainable Development Goals.
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