Bacardi Teams Up with Boi-1da to Launch New Line of Music Merch
Niko Pajkovic — July 1, 2022 — Marketing
References: bacardi & marketingdive
Bacardi Rum has teamed up with streetwear label Nahmias and award-winning music producer Boi-1da to launch an all-new clothing line that is tied to a first-of-its-kind music distribution model.
All of the items in the capsule, which includes hoodies, t-shirts, jackets, and hats, come with embedded QR codes. When users scan these codes with their mobile devices they will be redirected to a specific album by a chosen musician. The new clothing capsule will be offered as part of Bacardi's broader Music Liberates Music program, which intends to provide a platform for up-and-coming artists in the music industry.
"I've been looking forward to this next iteration of Music Liberates Music and how we can bring more attention to rising artists that are the future of music in an unexpected way, with some help from my friend Doni and BACARDÍ," said GRAMMY-winning producer, Boi-1da
Image Credit: Bacardi Rum
All of the items in the capsule, which includes hoodies, t-shirts, jackets, and hats, come with embedded QR codes. When users scan these codes with their mobile devices they will be redirected to a specific album by a chosen musician. The new clothing capsule will be offered as part of Bacardi's broader Music Liberates Music program, which intends to provide a platform for up-and-coming artists in the music industry.
"I've been looking forward to this next iteration of Music Liberates Music and how we can bring more attention to rising artists that are the future of music in an unexpected way, with some help from my friend Doni and BACARDÍ," said GRAMMY-winning producer, Boi-1da
Image Credit: Bacardi Rum
Trend Themes
1. Qr-enabled Apparel - Opportunities for clothing brands to provide unique interactive experiences for customers using QR codes and bridging the physical and digital worlds.
2. Music Distribution Models - The use of innovative methods for music distribution, such as the integration of products and clothing brands, connecting listeners with artists in new and engaging ways.
3. Up-and-coming Artist Promotion - Exploring new models and channels for promoting emerging artists and providing them with more exposure and opportunities.
Industry Implications
1. Fashion Industry - Opportunities for fashion and clothing brands to integrate technology and interactive elements into their products and marketing strategies, providing unique value and experiences for customers.
2. Music Industry - Exploring innovative and disruptive methods for music distribution and artist promotion, as well as collaborating with other industries to create new revenue streams and channels for exposure.
3. Technology Industry - Creating new tools and platforms for bridging the physical and digital worlds, and exploring new ways to integrate technology into everyday products and experiences.
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