Restoration Hardware's 'Form Follows Beauty' ad spotlights the work of lighting designer Jonathan Browning and follows his complex creative process. Suggesting that he sometimes has to lock himself in a room to come up with creative ideas, the designer gives viewers a candid look at his creative rituals and process illustrations while exploring how much artistry and craftsmanship goes into creating a Restoration Hardware product.
Known for its chic and artisanal products, the high-end retailer showcases the craftsmanship behind its furnishings while also spotlighting the work of one of its most talented designers.
Form Follows Beauty is as much a short film as it is a commercial and will appeal to design lovers with an appreciation for the process behind a final product.
Artisanal Furniture Films
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Play-Encouraging Furniture Campaigns
Family-Bonding Food Commercials
Punny Furniture Ads
Sentimental Furniture Campaigns