Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry
Jana Pijak — February 11, 2016 — Marketing
Restoration Hardware's 'Form Follows Beauty' ad spotlights the work of lighting designer Jonathan Browning and follows his complex creative process. Suggesting that he sometimes has to lock himself in a room to come up with creative ideas, the designer gives viewers a candid look at his creative rituals and process illustrations while exploring how much artistry and craftsmanship goes into creating a Restoration Hardware product.
Known for its chic and artisanal products, the high-end retailer showcases the craftsmanship behind its furnishings while also spotlighting the work of one of its most talented designers.
Form Follows Beauty is as much a short film as it is a commercial and will appeal to design lovers with an appreciation for the process behind a final product.
Known for its chic and artisanal products, the high-end retailer showcases the craftsmanship behind its furnishings while also spotlighting the work of one of its most talented designers.
Form Follows Beauty is as much a short film as it is a commercial and will appeal to design lovers with an appreciation for the process behind a final product.
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