The latest T-Mobile Super Bowl ad promotes the company's new plan by hilariously parodying Drake's smash hit 'Hotline Bling.' While the idea of using celebrities in Super Bowl ads is nothing new, this commercial expertly uses the rapper's single to convey how its services are superior to the competitors.
The 30-second T-Mobile Super Bowl ad is titled 'Restricted Bling,' and it features Drake himself clad in his iconic grey turtleneck. The ad opens with Drake standing inside the same colorful cube featured in the original Hotline Bling video. But just as the rapper begins busting out his meme-worthy dance moves, he is interpreted by executives from unnamed wireless carriers who urge him to revise his song. These executives tell Drake that streaming music will result in extra fees, alluding to the fact that many companies restrict data on their wireless plans.
The ad demonstrates how brands can creatively tap into popular culture through parody and humor.