This GoPro Super Bowl Ad Features Real Heart-Pumping Activities
Laura McQuarrie — February 8, 2016 — Marketing
Set to the tune of the Ramones' 'Blitzkrieg Bop,' this GoPro Super Bowl commercial has a simple message: "Let's go!"
In addition to featuring clips of a football game, the 30-second commercial showcases a range of high-energy sports and activities, including snowboarding, rock climbing and playing in the water. One of the most arresting clips is one of a man getting up close and personal with a bear. The incredible thing about all of this footage is that it was shot entirely by real GoPro users. Along with the release of its Super Bowl commercial, the company noted: "Every day, GoPro users create and share content that inspires us. No think tank needed. You create the most dynamic, engaging content out there. We are just excited to show it to everyone."
During the Super Bowl 50, GoPro's regional ads ran through major locations like: Chicago, Los Angeles, Minneapolis, New York, San Diego, San Francisco and Seattle.
In addition to featuring clips of a football game, the 30-second commercial showcases a range of high-energy sports and activities, including snowboarding, rock climbing and playing in the water. One of the most arresting clips is one of a man getting up close and personal with a bear. The incredible thing about all of this footage is that it was shot entirely by real GoPro users. Along with the release of its Super Bowl commercial, the company noted: "Every day, GoPro users create and share content that inspires us. No think tank needed. You create the most dynamic, engaging content out there. We are just excited to show it to everyone."
During the Super Bowl 50, GoPro's regional ads ran through major locations like: Chicago, Los Angeles, Minneapolis, New York, San Diego, San Francisco and Seattle.
Trend Themes
1. User-generated Content - Leveraging user-generated content in advertising campaigns can foster authenticity and engagement.
2. Authentic Experiences - Showcasing real and thrilling experiences can captivate audiences and create emotional connections.
3. Inspiring User Stories - Highlighting user stories and their content can be a powerful marketing strategy.
Industry Implications
1. Advertising - Using user-generated content in advertisements can revolutionize traditional advertising approaches.
2. Outdoor Sports - The outdoor sports industry can benefit from promoting authentic user experiences to inspire more people to participate.
3. Technology - Technology companies, such as GoPro, can leverage user-generated content to showcase the capabilities and versatility of their products.
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