Emma Stone and Yorgos Lanthimos worked together on Poor Things, Kinds of Kindness, Bugonia and more, and the dynamic duo has teamed up yet again for the Squarespace 2026 Super Bowl commercial, Unavailable.
Between the first and second quarter of Super Bowl LX, Squarespace's 30-second Unavailable ad will air, featuring a dramatic set built by production designer James Price and music to match from Lanthimos’ team and composer Jerskin Fendrix. Accompanying the campaign's teaser clip is a series of movie posters that create a visual narrative, capturing the suspense, tension and mystery surrounding the first few images of the black and white film.
While Unavailable is Squarespace's 12th Big Game ad, this is the first-ever Super Bowl ad for the pair that is Yorgos Lanthimos and Emma Stone.
Key Themes Behind This Trend
- Cinematic Advertising
- Bringing film-like suspense and narrative depth to advertisements challenges traditional commercial formats and captivates audiences on an emotional level.
- Celebrity Director Collaborations
- High-profile collaborations between acclaimed directors and brands offer a fresh take on storytelling, blending artistic vision with commercial reach.
- Event-specific Marketing
- Tailoring ads to major events like the Super Bowl enhances brand visibility and engagement, creating memorable experiences tied to cultural moments.
Where This Applies
- Film and Entertainment
- The convergence of film directors and commercial advertising opens new avenues for creative partnerships and storytelling innovation.
- Advertising
- Revolutionizing ad content with high-stakes storytelling and cinematic design transforms viewer expectations and setting new standards for engagement.
- Music and Sound Design
- Incorporating bespoke soundtracks and innovative sound design into commercials elevates the audio-visual experience, enhancing emotional impact.
