Duolingo's Bad Bunny 101 Helps Fans Brush Up on Spanish Before the Big Game
Laura McQuarrie — January 23, 2026 — Marketing
Bad Bunny is set to headline the Super Bowl LX halftime show and in advance of the highly anticipated event, Duolingo dropped Bad Bunny 101, a friendly Spanish-language refresher described as "unofficial halftime show prep."
Bad Bunny's El Último Tour del Mundo became the first fully Spanish-language album to top the Billboard 200 in 2020, and in 2026, the rapper and singer credited with helping Spanish-language rap music achieve mainstream popularity globally is set to perform the Super Bowl 60 halftime show entirely in Spanish.
To help fans brush up on what they know, or begin learning the basics of a new language, Duolingo is inviting its 50 million daily users to learn phrases inspired by his music and lyrics.
Bad Bunny's El Último Tour del Mundo became the first fully Spanish-language album to top the Billboard 200 in 2020, and in 2026, the rapper and singer credited with helping Spanish-language rap music achieve mainstream popularity globally is set to perform the Super Bowl 60 halftime show entirely in Spanish.
To help fans brush up on what they know, or begin learning the basics of a new language, Duolingo is inviting its 50 million daily users to learn phrases inspired by his music and lyrics.
Trend Themes
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Cultural-language Integration — Language learning apps partnering with cultural icons offer a novel way to integrate language education with popular culture.
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Event-specific Learning Modules — Tailoring language courses around major events creates a timely and engaging approach for learners to connect with relevant content.
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Artist-influenced Language Content — Leveraging popular musicians to inspire language course content taps into existing fan bases and enhances user engagement.
Industry Implications
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Language Learning Apps — The growth of language learning apps like Duolingo is driving innovations in personalized and interest-based educational content.
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Music and Entertainment — The intersection of music, entertainment, and education is giving rise to new cross-disciplinary collaboration opportunities.
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Event Marketing — Event-based marketing strategies are using educational tie-ins to enhance audience engagement and brand reach.
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