After unveiling the Fitbit Blaze at the internationally renowned consumer electronics and technology tradeshow, CES, Fitbit is following up with the first-ever Fitbit Super Bowl commercial at one of the most highly anticipated advertising events of the year.
The commercial called 'Duality' depicts the lives of active people outside of the gym and shows how their enhanced fitness levels have lent them abilities to cope better with unexpected activities in daily life. For instance, a woman is shown masterfully lifting her suitcase into an airplane's cargo compartment, thanks to all the hard work she puts into her kettle bell classes.
In addition to stressing the Fitbit Blaze's versatility, the ad also spotlights style, noting how this is a smart gadget that can be tailored to suit anyone's personal preferences and needs.
Two-Sided Fitness Ads
More Stats +/-
Creature Hybrid Commercials
Robotic Razor Ads
Stampeding Beer Ads
Star-Studded Digital Assistant Ads
Transformative Candy Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.