Fitbit unveiled its newest collection of smart fitness-tracking wearables including the 'Sense 2,' 'Versa 4,' and 'Inspire 3.' These watches mark the first collection released from the fitness technology brand since being acquired by Google. As a result of this, these new watches are feature-packed with Google-branded software such as Google Wallet, Google Maps, and more.
These watches place emphasis on comfort and battery life, with the battery lasting as long as ten days before needing to be recharged. Additionally, the watches each feature new monitoring solutions such as stress management scoring, sleep monitoring, tension monitoring, and electrodermal monitoring. Each watch features its own combination of these features, so it is important to look more into which watch is capable of performing exactly which tasks, as the lists for each model are quite long.
The Sense 2 retails for $299.95, the Versa 4 retails for $229.95, and the Inspire 3 comes in at an MSRP of $99.95.
Image Credit: Fitbit
Key Themes Behind This Trend
- Smart Wearable Technology
- Opportunity to develop smart wearables with advanced features, emphasizing on comfort and battery life.
- Health Monitoring Solutions
- Opportunity to develop new monitoring solutions that can track various health metrics such as stress, sleep, and tension levels.
- Combining Technology with Fashion
- Opportunity to design fashion-forward wearable technology that incorporates advanced technology and features.
Where This Applies
- Fitness Technology
- Opportunity to expand the development of high-end fitness technology to include more advanced features and integration with other technology providers.
- Technology and GPS Services
- Opportunity for technology providers and GPS services to partner in creating smart wearables that offer location-based services for fitness and health enthusiasts.
- Fashion and Lifestyle Industry
- Opportunity for fashion designers to work with technology providers to create fashion-forward wearable technology that incorporates the latest health and fitness monitoring solutions.
