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The 'Visit Wales' campaign, which unsurprisingly encourages people to choose Wales as their next holiday destination, is being rolled out to cinema-goers in Germany.
The campaign is timed to run through February and March, traditionally a time when many Germans book their vacations. The in-cinema ad will be supplemented with a digital marketing campaign as well as print ads in popular German magazines. However, what's unique about the in-theater ad is that it demands audience's attentions and makes full use of cinematic visuals and sounds to force a message into the minds of movie-goers.
Given that much of Wales' appeal as a tourist destination has to do with its spectacular natural beauty, the use of large-screen advertising to promote the Visit Wales campaign only makes good sense.
Key Themes Behind This Trend
- Cinema Advertising
- Opportunity to leverage cinema advertising as a powerful marketing tool for tourism campaigns.
- Digital Marketing
- Opportunity to leverage digital marketing as a complementary form of advertising to cinema advertising.
- Visual & Audio Marketing
- Opportunity to harness the power of audio-visual mediums for promoting tourism campaigns.
Where This Applies
- Tourism Industry
- Opportunity for tourism companies to invest in new promotional strategies for attracting international travelers.
- Advertising Industry
- Opportunity for advertising agencies to specialize in cinema advertising and visual/audio marketing for tourism campaigns.
- Media Industry
- Opportunity for media houses to collaborate with tourism boards for promoting travel destinations through cinema and digital advertising.
