In areas of North America that are known to get snow and ice during winter, appropriate tires are essential, so the new Ford Focus FS is going to be available with a winter tire package.
With winter tires being something of an aftermarket modification for many drivers, the optional package with the Ford Focus FS vehicle is a step in an interesting direction.
The winter tire package would include 18-inch silver wheels that are outfitted with Michelin Pilot Alpin PA4 tires as well as tire pressure sensors and more.
The Ford Focus FS tire package is the first of its kind in North America and will help to ensure drivers think about winter tires prior to vehicle purchase rather than once the snow begins to fall.
Why This Trend Is Growing
- Winter Tire Packages
- Opportunity for automakers to offer winter tire packages as optional features in areas with inclement weather.
- Aftermarket Modifications
- Opportunity to capitalize on the demand for aftermarket winter tire modifications by offering pre-installed winter tire packages.
- Preemptive Winter Tire Purchase
- Opportunity to shift consumer behavior by encouraging the consideration and purchase of winter tires before the onset of winter.
Industries Being Reshaped
- Automotive
- Automakers have an opportunity to offer winter tire packages as a value-added feature, increasing customer satisfaction and safety.
- Tire Manufacturing
- Manufacturers can capitalize on the growing demand for winter tires by partnering with automakers to provide pre-installed tire packages.
- Retail
- Retailers can seize the opportunity to promote and sell winter tire packages, both as separate products and as bundled offerings with vehicle purchases.
