Polestar has launched a special edition of the Polestar 2 called the 'Article Circle,' which debuted with a video featuring the new car trekking through an ice and snow-covered landscape. The new one-off car and promotional video are being used by the brand to highlight the possibilities of creating an everyday Polestar model fitted with various cold-weather upgrades.
In particular, the 'Article Cricle' model comes equipped with a 1.18" raised ride height, a boost in performance with 469 hp and 502 lb-ft of torque, tuned three-way Öhlins dampers, bespoke 19" studded winter tires, rear and front strut braces, a new launch control system, and even a fiber snow shovel. In addition, the vehicle features Stedi Quad Pro LED front lights and a carbon fiber skid plate.
Image Credit: Polestar
Key Themes Behind This Trend
- Winterized Electric Cars
- Polestar's 'Article Circle' prototype showcases the potential for an electric car specifically designed for harsh winter conditions.
- Cold-weather Upgrades
- There is an opportunity for car manufacturers to offer additional cold-weather upgrades to improve winter driving performance and safety.
- Off-road Electric Vehicles
- Electric car makers can explore the potential of producing electric vehicles specifically built for off-road terrains.
Where This Applies
- Automotive Industry
- The automotive industry can leverage the trend towards winterized electric cars by offering more cold-weather upgrades for electric models.
- Outdoor Recreation Industry
- Companies in the outdoor recreation industry can explore opportunities to offer winter sport enthusiasts electric vehicles designed for harsh winter conditions.
- Electric Power Industry
- The electric power industry can promote the transition to electric cars and winterized electric cars as a way to reduce carbon emissions and promote sustainable transportation solutions.
