Winter Vehicle Software Updates

Rivian Updated its R1T and R1S Wirelessly to Improve Winter

Rivian has released an over-the-air software update that will make its electric R1T and R1S models better equipped to deal with winter weather through the new 'Snow Profile' for driving, which softens throttle response to help prevent wheelspin, and a new Low brake regeneration setting that prevents wheels from locking up.

It also makes activating the Auto-Hold function a smoother experience for users. The update brings additional remote functions to the Rivian app, allowing users to defrost windows and door mirrors and turn on heated seats or the heated steering wheel remotely. It also includes updates to the suspension system and improvements to the regenerative braking system. The update will be available for download in December 2022.

Image Credit: Rivian, Autoblog

Winter Weather Vehicle Software
Opportunity to develop software that enhances vehicle performance in winter weather conditions through features such as throttle response and brake regeneration settings.
Over-the-air Vehicle Updates
Opportunity to capitalize on the trend of over-the-air software updates to improve vehicle performance and user experience without requiring physical dealership visits.
Remote Vehicle Control
Opportunity to develop apps and software that allow users to remotely control and manage various aspects of their vehicle, such as defrosting windows, turning on heated seats, and adjusting suspension settings.

Who This Affects Most

Automotive Industry
Opportunity for automotive manufacturers to invest in developing software updates and remote vehicle control features that enhance vehicle performance and user experience.
Software Industry
Opportunity for software companies to develop solutions that facilitate over-the-air updates and remote vehicle control features for automotive manufacturers.
Mobile App Industry
Opportunity for mobile app developers to create apps that allow users to remotely control and manage various aspects of their vehicle, such as defrosting windows, turning on heated seats, and adjusting suspension settings.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 11%
Freshness 15%