This Jeep 75th anniversary promotion offers urban Jeep drivers exactly what they are missing in the city: adventure, namely in the form of mud. The unique Jeep Germany campaign is offering drivers a limited edition can of "100-percent real dirt" to apply to their vehicle in the instance they can't seek real adventure themselves.
The clever campaign includes a short black and white film starring brand ambassador Elyas M'Barek and the new Jeep Renegade. Jeep Germany will create a limited run of 75 "cans of adventures," with the warning label reading, "for emergency use only, do not apply unless real adventure is not an option."
The clever promotion involving a "mud mask" for adventure-deprived vehicles (and drivers) is a great way for Jeep to reconnect with their target demographic, especially in the year of the brand's 7th anniversary.
Sport Vehicle Mud Masks
More Stats +/-
Mobile Mattress Showrooms
Vehicle Vending Machines
Oversized Billiards Promotions
Co-Branded Car Promotions
Luxury Vehicle Garden Pop-Ups
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Jeep 75th Anniversary Campaign Stars Elyas M'Barek
- By: Rebecca ByersFeb 17, 2016