Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 35 Commercial Ideas in April

From Costumed Adoption Campaigns to Hairy Pollution PSAs

— April 23, 2016 — Pop Culture
The top April 2016 commercials are hyper-targeted towards extremely specific demographic groups. This includes Millennial-targeted popcorn ads, family-friendly furniture commercials, as well as insurance ads that use the language of "bros." In order to stay relevant, many advertisers are making the most of YouTube influencers, emojis and political commentary.

As a rejection of traditional commercial advertisements, some playful brands are even experimenting with interactive pre-roll ads and fast-forwarded commercials. Two commercials that truly reject established norms include Trolli's 'Inside Inside Inside James Harden's Head' and a series of ads from e-payment provider Klarna that show how "smooth" its service can be with off-the-wall visuals and messaging. As ever, humor is a large part of what makes commercials of this style a success.
4.2
Score
Popularity
Activity
Freshness
34
Soulful Holiday Duets
Soulful Holiday Duets
This Apple Holiday Commercial Features Stevie Wonder and Andra Day
<
33
Targeted Marketing Software
Targeted Marketing Software
Square Marketing Varies Email Promotions Based On Customer Categories
<
32
Sci-Fi Holiday Campaigns
Sci-Fi Holiday Campaigns
This Target Holiday Commercial Targets Star Wars Fans
<
31
Adventurous Astronaut Commercials
Adventurous Astronaut Commercials
Dos Equis Sends the Most Interesting Man in the World to Space
<
30
Comprehensive Email Marketing Services
Comprehensive Email Marketing Services
iCubes Helps Brands Conceive and Execute Email Campaigns
<
29
Dubbed Superstore Ads
Dubbed Superstore Ads
This Ad for Kohl's Uses Voice-Overs of Oscar-Winning Acceptance Speeches
<
28
Family-Focused Toy Store Ads
Family-Focused Toy Store Ads
The Toys "R" Us Holiday Ad Focuses on Family Rather Than Products
<
27
Comforting Fast Food Commercials
Comforting Fast Food Commercials
This KFC Commercial Emphasizes the Importance of Comfort Food
<
26
Cereal Brand Bee-Saving Initiatives
Cereal Brand Bee-Saving Initiatives
Honey Nut Cheerios Wants to Help You #BringBackTheBees
<
25
Comforting Insurance Commercials
Comforting Insurance Commercials
AAA's Auto Insurance Ad Reveals How It Improves Overall Life
<
24
Humorous Health Insurance Ads
Humorous Health Insurance Ads
United Healthcare's 'Our Song' Ad Depicts a Romantic Day Gone Wrong
<
23
Political Marshmallow Campaigns
Political Marshmallow Campaigns
This Digital Campaign Pits Peeps Candy Against the Groundhog
<
22
Backtracking Earth Hour Ads
Backtracking Earth Hour Ads
This Earth Hour 2016 Ad Shows a Woman in 2090 and Backtracks to Today
<
21
Boy Scout Milk Campaigns
Boy Scout Milk Campaigns
This Cookies and Milk Campign Pairs Girl Guide Cookies & Boy Scout Milk
<
20
Community-Building Cocoa Videos
Community-Building Cocoa Videos
KitKat's Influencers Explore Sustainable Chocolate Production
<
19
Expressive Automotive Ads
Expressive Automotive Ads
This Chevrolet Ad Explores the Facebook Emojis with 'From Like to Love'
<
18
Costumed Adoption Campaigns
Costumed Adoption Campaigns
This Stunt Dressed Up Stray Dogs as Purebreds for Halloween
<
17
Anti-Processed Food Campaigns
Anti-Processed Food Campaigns
This Dairy Company Declares War on Big Food with Its New Ad
<
16
Lie-Detecting Test Drives
Lie-Detecting Test Drives
Smart Has People Test Drive a Vehicle While Taking a Lie Detector Test
<
15
Iconic Skate Brand Milestones
Iconic Skate Brand Milestones
The Story of Vans Campaign Celebrates 50 Years of Off the Wall
<
14
Email Subject-Generating Services
Email Subject-Generating Services
Adobe Campaign Helps Marketers Select High-Impact Subject Lines
<
13
Fast-Forwarded Insurance Ads
Fast-Forwarded Insurance Ads
Geico's Newest Pre-Roll Ads Do the Skipping for Viewers
<
12
Quirky Candy Ads
Quirky Candy Ads
Janes Harden Stars in a Mind-Bending New Ad from Trolli
<
11
Artistic Teen Campaigns
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
<
10
Hairy Pollution PSAs
Hairy Pollution PSAs
This Ad by 'WildAid China' Conveys the Dangers of China's Air Polluttion
<
9
Empowering Emoji Campaigns
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
<
8
Female-Targeted Sports Ads
Female-Targeted Sports Ads
This Ad for Dick's Sporting Goods Caters to Fitness-Minded Women
<
7
Bro-Focused Food Commercials
Bro-Focused Food Commercials
This Jack in the Box Commercial is Designed to Appeal to Millennials
<
6
Uplifting Sportswear Ads
Uplifting Sportswear Ads
Sport Chek's Newest Workout Commercial Connects with Female Yogis
<
5
Male-Targeted Insurance Ads
Male-Targeted Insurance Ads
This Geico Insurance Ad Uses 'Brocabulary' to Speak to Bros
<
4
Millennial-Targeted Popcorn Ads
Millennial-Targeted Popcorn Ads
This Smartfood Campaign is the First Major Effort from the Brand
<
3
Quirky ePayment Commercials
Quirky ePayment Commercials
Klarna's Offbeat Ads Communicate How Smooth Payments Can Be
<
2
Reminiscent Candy Campaigns
Reminiscent Candy Campaigns
Zedd and Aloe Blacc Team Up to Celebrate The M&Ms 75th Anniversary
<
1
Family-Focused Furniture Ads
Family-Focused Furniture Ads
The New Leon's Ads Emphasize the Role of Furniture in People's Lives
<