Trolli's 'Inside Inside Inside James Harden's Head' is an offbeat commercial that attempts to get into the mind of the NBA superstar and share some of his thoughts with young audiences.
In the 30-second ad spot, viewers are given a glimpse into the many zany layers of Harden's thoughts, which include nesting doll-style heads that pop out of one another doing things like shooting lasers, chewing mouthfuls of candy and exploding with fireworks.
With his huge social media following and unapologetically quirky personality, James Harden has become a great go-to spokesperson for brands that want to appeal to groups of Millennial and Gen Z consumers. For the Super Bowl 50, Harden also starred in a Taco Bell ad spot to reveal the all-new cheesy Quesalupa.
What's Driving This Trend
- Offbeat Advertising
- Brands can capitalize on the appeal of offbeat advertising and quirky personalities to reach younger demographics.
- Influencer Marketing
- Huge social media followings can be leveraged to appeal to groups of Millennial and Gen Z consumers, through influencer marketing.
- Immersive Storytelling
- Brands can use immersive storytelling to capture audiences through the use of multi-layered creative expression.
Who This Affects Most
- Confectionery
- Confectionery companies can use offbeat advertising to appeal to younger audiences and differentiate from competitors.
- Fast Food
- Fast food chains can use influential spokespeople and creative advertising to promote new product offerings and increase brand recognition.
- Advertising
- Advertising agencies can use immersive storytelling techniques to create engaging and memorable experiences for consumers.
