Tillamook recently declared war on Big Food with the release of a bold new ad campaign. While there has been much discussion about the need to end our dependence on processed food, this campaign delivers the message in a much more eye-catching way.
The 'Goodbye Big Food, Hello Real Food' campaign is a new campaign that first aired during the Academy Awards. In the ad, Tillamook declares war on Big Food both metaphorically and visually. The ad begins with a voice segment explaining that the age of Big Food is currently coming to an end. Images of exploding Jello and melted chocolate bunnies then flash across the screen in quick succession. The ad ends by championing the values of wholesome food and Tillamook's commitment to producing dairy products without artificial growth hormones, high-fructose corn syrup or other artificial additives.
The clever commercial ultimately plays into the growing consumer demand for more natural food products.