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Sci-Fi Holiday Campaigns

This Target Holiday Commercial Targets Star Wars Fans

— March 9, 2016 — Marketing
This Target holiday commercial was launched late last year and features a cast of kids and costumed Stormtroppers. Appealing to fans of the widely popular Star Wars series, this holiday ad was released to promote the department store's gift collection while simultaneously preparing sci-fi buffs for the theatrical release of Star Wars: The Force Awakens this past December.

A part of the retailer's series of chapter-titled ads, this Target holiday commercial features a Stormtropper chase and ends with a trio of kids who outsmart the sci-fi villains. The commercial's cheeky theme connects mature and young audiences with an appreciation for both the classic and newly released Star Wars films.

Inspired by pop culture, this department store add is a niche take on classic holiday marketing.
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