'WildAid China' recently teamed up with the advertising agency 'McCann Shanghai' to humorously convey the dangers of air pollution. While many people know that air pollution is a major problem in China, little has been done to remedy the issue. This PSA urges action by taking a humorous approach to the problem.
The 'Hair Nose' ad by WildAid China reveals a dystopian future in which Chinese citizens grow out their nose hair as a means of filtering out the ever-present smog. In the ad, the citizens seem content with their lifestyle, even accessorizing and styling their nose hair. However, one man in the ad defies the attitude of complacency by dramatically shaving his nose hair. As WildAir Chine explains in its press release, "The message for current urban residents is clear: Change air pollution before it changes you."
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