Part of the brand's larger #BringBackTheBees campaign and public call to action, General Mills Canada brand Honey Nut Cheerios will be helping consumers plant 35 million wildflowers in 2016. The innovative cause campaign will see the the brand give away enough wildflower seeds to represent each Canadian citizen and hopes that the massive eco call to action will help provide a solution to the unstable bee populations.
The #BringBackTheBees campaign includes a new television commercial and YouTube clip, as well as a dedicated microsite. The entire campaign, which will run March to July 2016, was organized on behalf of the brand by agency Cossette.
The brand will support their campaign by giving out seed packs at the Canada Blooms festival, while a clever emotional commercial campaign will help consumers become invested in the cause.
Key Themes Behind This Trend
- Sustainability Initiatives in Agriculture
- Cereal brands are taking initiatives to promote sustainable agricultural practices to save the bees and raise awareness among consumers.
- Eco-friendly Cause Marketing
- Brands are using cause marketing to promote environmental sustainability and create public awareness about important issues.
- Shift Towards Ethical Consumerism
- Consumers are demanding sustainable and ethical products, which motivates brands to invest in eco-friendly initiatives.
Where This Applies
- Food and Beverage Industry
- The food industry can capitalize on the increasing consumer demand for eco-friendly, sustainable and ethical products
- Marketing and Advertising Industry
- The advertising industry can provide innovative eco-friendly marketing strategies to their clients, which not only promote their brand but also promote social and environmental causes.
- Agricultural Industry
- Agriculture industries can leverage eco-friendly initiatives to create more sustainable and ethical farming practices for a better future.
