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35 Multicultural Brand Initiatives

From Racially Diverse Coding Programs to Inclusive Nude Fashion

— January 17, 2017 — Fashion
Although multiculturalism can be observed in the daily lives of people in many parts of North America, racial, ethnic and religious diversity is yet to enter the mainstream in a way that is fully representative of the demographics in the continent. Companies are beginning to realize that their services and marketing techniques are not as diverse as North America's demographics are, and are introducing new multicultural brand initiatives to slowly combat this fact.

Google's 'Code Next' coding lab in Oakland was introduced to target minority students. The lab is aimed specifically at young black and Latino students and was created to help counter the lack of gender and cultural diversity in many STEM fields and industries.

Fashion is slowly adopting a less rigid standard of beauty, with both large companies and small emerging businesses seeking to accommodate people that fit outside the non-inclusive standard of attractiveness that for a long time, the fashion industry viewed to be the pinnacle of beauty. This can be seen in the emerging business 'TruNude,' which offers nude bras that come in a range of shades rather than the pale beige colors that most larger companies offer -- which are not considered nude for people with darker skin.
7.2
Score
Popularity
Activity
Freshness
35
Muslim-Australian Sketch Shows
Muslim-Australian Sketch Shows
'Straight Outta Compo' Offers a Multicultural Perspective
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34
Cultural Political Campaigns
Cultural Political Campaigns
Hillary Clinton's 'Nuestra Historia' Ad Acknowledges Hispanic Voters
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33
Latino-Focused Sports Shows
Latino-Focused Sports Shows
EPSN2's New Weekly Show is Interactive and Culturally Fluent
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32
Minority-Focused Coding Labs
Minority-Focused Coding Labs
Google's 'Code Next' Lab Encourages Black and Latino Teens to Code
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31
Multicultural Flavored Spirits
Multicultural Flavored Spirits
City Bright Gin Celebrates the Flavors of LA in an Interesting Gin
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30
Multicultural Comedy Podcasts
Multicultural Comedy Podcasts
'2 Dope Queens' is Hosted by Jessica Williams and Phoebe Robinson
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29
Multicultural Comedy Platforms
Multicultural Comedy Platforms
'EOP Comedy: With Liberty and Comedy for All' Shows Diverse Content
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28
Diverse Children's Programming
Diverse Children's Programming
RainbowMe is a Platform That Brings Diverse Television to Children
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27
LGBT Latin Festivals
LGBT Latin Festivals
This Miami Festival is Aimed at Creating a Fun, Inclusive Space for Visitors
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26
Multiculturalism-Inspired Poutines
Multiculturalism-Inspired Poutines
These Smokes Poutinerie Products Explore Global Flavor
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25
Multicultural Kid's Festivals
Multicultural Kid's Festivals
This Event Celebrates International Children's Day in Toronto
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24
Multicultural French Bakeries
Multicultural French Bakeries
Bakehouse Delivers Hong Kong-Influenced French Baked Goods
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23
Diverse Foundation Campaigns
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
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22
Inclusive Tone-Adjusting Makeup
Inclusive Tone-Adjusting Makeup
These Products Help People Change Their Foundation Colors
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21
Multicultural Campus Festivals
Multicultural Campus Festivals
This College Event is Inspired By the Hindu Festival Of Colors
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20
Multicultural Retail Commercials
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
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19
Multicultural Parenting Magazines
Multicultural Parenting Magazines
This Magazine Was Created to Target Hispanic Millennial Mothers
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18
Exclusive Multicultural Dining
Exclusive Multicultural Dining
Jeremy Ford's 'Stubborn Seed' is Located in South Beach, Miami
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17
Diversity-Focused Makeup Collections
Diversity-Focused Makeup Collections
This Makeup Brand is Designed Specifically for Women of Color
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16
Neighbor-Inspired Photography Series
Neighbor-Inspired Photography Series
The 'Neighbors USA' Series Captures the Diversity of a Nation
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15
Poetic Multicultural Smartphone Ads
Poetic Multicultural Smartphone Ads
This iPhone Commercial Features the Voice of Maya Angelou
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14
Multicultural Beauty Campaigns
Multicultural Beauty Campaigns
The #BornandMade Campaign Encourages Women to Share Their Stories
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13
Latina Dress-Up Dolls
Latina Dress-Up Dolls
Maria is An 18" Latina Doll Made By the Pattycake Doll Company
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12
Potent Multicultural Coffees
Potent Multicultural Coffees
Black Insomnia Claims to Be the World's Strongest Coffee
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11
Inclusive Olympic Uniforms
Inclusive Olympic Uniforms
Hijab-Wearing Volleyball Players Demonstrate the New Olympic Standard
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10
Collage-Style Multicultural Lookbooks
Collage-Style Multicultural Lookbooks
Eytys Celebrates Diversity in New York with a 112-Page Book
<
9
Cultural Emoji Concepts
Cultural Emoji Concepts
Rayouf Alhumedhi Designed an Idea for a Hijab Emoji
<
8
Multicultural Beer Branding
Multicultural Beer Branding
Folks Craft Brewery Celebrates Sharing Beer Across Cultures
<
7
Hip Hop Museum Concepts
Hip Hop Museum Concepts
This Museum Will Focus on the Music Genre That Drives Pop Culture
<
6
Multicultural Emoji Characters
Multicultural Emoji Characters
Apple Adds Diversity to Its Emoji Keyboard
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5
Subversive Fast Fashion Ads
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
<
4
Inclusive Bra Palettes
Inclusive Bra Palettes
These Bras Seeks to Expand the "Nude" Fashion Market
<
3
Inclusive Hijab Collections
Inclusive Hijab Collections
This Blogger Created a Line of Hijabs for All Skin Tones
<
2
Multicultural Beauty Editorials
Multicultural Beauty Editorials
Harper's Bazaar's 'Shades of Beauty' Feature Features Vivid Looks
<
1
Bilingual Cereal Commercials
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
<