Swedish label Eytys celebrates diversity and multiculturalism in New York with a book, titled 'These Colors Don't Run.' The project combines the efforts of three writers and photographer Robert Lindholm, who strive to exhibit the scene and character of the city through relevant content and creative vintage-style collages. From shots of Mercedes buckles to the capturing of moments in the iconic New York subway, These Colors Don't Run is a tale of modern society, political intentions and cultural differences.
As the 112-page book celebrates diversity, Eytys' creative director Max Schiller explains that the inherent boundary-transgressive art would not be possible without the exciting tension of a heterogeneous, multicultural community."
Evidently a political publication, Eytys celebrates diversity in an open, educative and creative fashion.
Photo Credits: Robert Lindholm
Key Themes Behind This Trend
- Multicultural Lookbooks
- New types of creative lookbooks emerge with the rise of multiculturalism and diversity in fashion
- Vintage-style Collages
- Vintage-style collages are becoming a popular medium for conveying diversity and culture in creative campaigns and publications
- Boundary-transgressive Art
- More artists and brands are utilizing boundary-transgressive art to promote messages of inclusivity and diversity in their content
Where This Applies
- Fashion Industry
- Fashion brands can leverage multiculturalism and diversity in their marketing campaigns and creative projects
- Publishing Industry
- Publishing companies can create more diverse and inclusive content to appeal to larger and more varied audiences
- Art and Design Industry
- Artists and designers can use boundary-transgressive art and vintage-style collages to promote messages of inclusivity and diversity in their creations
