Black Insomnia's bold name, branding and accompanying claims assert that it is the world's strongest coffee.
The coffee is made from a unique blend of Ugandan, Guatemalan, Rwandan and Brazilian beans, with the claim that combined they contain 6.5% more caffeine than Black Insomnia's competitors. The brand is looking to launch its products in the USA, and is offering packs of its coffee beans as well as bottles of its cold brews. The coffee is free of added chemicals, preservatives and sugars and contains 42 more mg of caffeine than what was previously the most caffeinated coffee beverage.
Although not to be consumed in excess, Black Insomnia is ideal for individuals who appreciate highly caffeinated, boldly flavored beverages.