L'Oreal True Match is a makeup foundation that comes in a total of 33 variations to ensure that everyone is able to get the most out of it.
This is what makes the mainstream makeup brand's products standout amongst its competitors, as many consumers are fed up with the limited range of shades that are available to them. By taking the time to create a vast selection of color options, L'Oreal True Match sets an example for other cosmetics brands as well.
To promote its drive for diversity, the French makeup brand launched a campaign that features Blake Lively, Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring, Olivia Culpo and transgender activist Hari Nef. Throughout the commercial, each brand ambassador explains their background while showing off the True Match that's perfect for them.
Diverse Foundation Campaigns
More Stats +/-
Fruit Conservation Kitchen Devices
Flash Sale Lipstick Promotions
Silicone Makeup Applicators
On-Campus Beauty Concepts
Asian Cosmetics Flagships
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.