This emotional Cheerios commercial is a heartfelt window into multicultural society from the General Mills brand. Considered a campaign that touches on the "new Latino" demographic, the inspirational Cheerios commercial is important based on its representation of modern Hispanic family life.
The inspirational Hispanic spot tells the story of a young boy feeling upset that some of the other children at school have commented that he "talks funny." Retelling this experience and how it makes him feel to his parents, the emotional ad sees the father tell that son that he doesn't "speak funny," but actually "speaks bilingual."
Bromley is a San Antonio-based Hispanic ad agency that has been creating Spanish language campaigns for Cheerios since 2012.
Why This Trend Is Growing
- Multicultural Marketing
- Opportunity to create campaigns that represent modern family life from diverse cultural perspectives.
- Bilingual Advertising
- Rise of bilingual advertising may require companies to embrace multilingual messaging strategies.
- Representation in Advertising
- Importance of creating ads that portray diversity and showcase underrepresented groups.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food companies to create marketing campaigns that resonate with diverse audiences and include multicultural perspectives.
- Advertising and Marketing
- Rise of multicultural marketing and need for bilingual advertising creates opportunities for ad agencies to provide specialized services.
- Media and Entertainment
- Importance of creating media content that portrays diverse representation and supports multiculturalism in society.
