This emotional Cheerios commercial is a heartfelt window into multicultural society from the General Mills brand. Considered a campaign that touches on the "new Latino" demographic, the inspirational Cheerios commercial is important based on its representation of modern Hispanic family life.
The inspirational Hispanic spot tells the story of a young boy feeling upset that some of the other children at school have commented that he "talks funny." Retelling this experience and how it makes him feel to his parents, the emotional ad sees the father tell that son that he doesn't "speak funny," but actually "speaks bilingual."
Bromley is a San Antonio-based Hispanic ad agency that has been creating Spanish language campaigns for Cheerios since 2012.